Over the years, Making Tracks has developed a distinctive approach to artist development during our artist residencies. We are now looking to use this knowledge and experience to support a wider range of musicians, helping you sharpen up your web presence and build your career - wherever you are in the world.
Working closely with musicians, we create websites that are simple, elegant, and fit for purpose, which provide promoters, labels, and audiences with all the information they are likely to require. This service can include writing impactful bios, and working with artists to fine-tune their story, image, and brand.
A good web presence is about ensuring that every part of you that exists online - from your website and social media pages, to Wikipedia and Google search results - matches up in a coherent way to the story that you want to tell about yourself as a musician. We help musicians to achieve this, and to maintain and grow their online presence.
Grow your career while supporting the natural world and other artists
As part of our environmental focus, we donate 5% of all fees to Rewilding Britain, a UK charity that aims to see rewilding flourishing in Britain, reconnecting us with the natural world, sustaining communities and tackling the extinction and climate crises.
Inspired by the Italian tradition of caffè sospeso - where cafe customers can place a receipt for a second unserved coffee, for a later customer to retrieve and claim - we also donate a further 5% of fees to a virtual pot, with which we provide our services for free to artists on low incomes.
Please note that our small team comprises professional musicians and our limited resources and capacity means that we can only work with a limited number of artists. We prioritise working with artists whose work resonates with our themes and values. The benefit of this approach is that every artist we work with receives a more personal service, with both sides invested in the result.
With Making Tracks’ help, I’ve finally been able to launch my own artist website and decide on a strategy for my overall web presence, based on my specific needs and aims. It's been a stress-free process and I've felt supported throughout. This was particularly useful to me as someone who prefers to focus on making and performing music, but wants to have a strong web presence with minimum fuss.
- Nemat Battah